We have been doing high-end branding, print design and website creation since 1996.

The Work We Do

We specialize in user-centric branding and the integration of digital, print and words for a consistent, appealing brand supported by strong SEO and social media messaging. Our services include:

  • Corporate ID and branded collateral
    Logos, brand standards development, business cards & stationery, sales slicks, postcards, brochures, presentations/pitch decks.
  • Print design
    Document layout, trade show exhibits & collateral, signage, advertising, CPG, vehicle wraps.
  • Website design and development
    Layout, content creation, UI/UX (including wire framing and prototyping), and development of custom, responsive, mobile-first WordPress websites and custom plugin creation
  • Digital design
    Social media graphics, eblasts, web ads, presentations, animations
  • CPG
    Packaging design and brand development
  • Messaging and content creation
    Message development, strategy and implementation through websites, presentations, print materials
  • Online Marketing, SEO, social media and lead generation
    SEO strategy, writing, keyword creation, linkbuilding and monitoring,  social media marketing, content creation, lead generation

The Clients We Work With

We work for a range of B2B and B2C clients as well as the federal government, municipalities and nonprofits. We work with clients looking to not only increase sales and market presence, but also tell their stories visually and through content that is authentic and appealing.

Some industries we’ve worked in include:

  • Architecture / Construction
  • Automotive
  • Beauty
  • Finance
  • Fitness / Outdoors
  • Food / Beverage
  • Health / Wellness
  • New Tech / SaaS / IT
  • Outdoors / Sports
  • Professional Services

If we haven’t worked in your industry we do our homework to find out about you, who your competitors are and how we can help you stand out from them.

The Team

We are a small but diverse collaboration of highly-experienced communications experts who compliment and support each other’s abilities. Since well before the pandemic, we’ve worked remotely as a team in the Boulder/Denver region.

Carolyn McHale, Art Director / User-Centric Designer / La Jefaboldface design carolyn mchale

Carolyn’s a banding expert who really enjoys digging deep into what makes your business unique and isn’t afraid to ask the hard questions to find out your company’s ethos. She’ll often remind you that your brand needs to resonate with your customers.

Her background includes branding, digital, web and print design, presentations and WordPress development. She constantly updates and refines her skills, keeping current of tech and design trends.

Some of Carolyn’s design achievements include winning the vote in NBC’s contest to design U.S. gold-medalist skier Lindsey Vonn’s helmet and designing country music artist Vince Gill’s High Lonesome Sound website.

Her volunteer design work has included the HERA Foundation, which holds climbing fundraising events to fight ovarian cancer, and Girls Education International, who send girls to school in Pakistan and Liberia.

Carolyn has shaken Jimmy Carter’s hand, climbed mountains in Mexico and rocks in Majorca; she’s been within 50′ of a grizzly bear while in the backcountry and owned the coolest cat ever, Björn (Swedish for “bear”). She speaks bad French (and worse Spanish), but makes a mean bowl of chili.

Connect with Carolyn here »

Nathan Johnson, Senior Web Developer / Programmer / Data Nerd

With a background in mathematical meteorology, Nathan has been working with large data sets and statistics since graduate school. His programming background started when he was 10 with BASIC, and progressed to C, C++, C#, javascript and most recently, PHP. He’s also fluent with HTML and CSS. As a hobby, he wrote a WordPress plugin that tracks snowfall predictions in Colorado from 5 different forecasters; it also does some statistics on the data to verify and validate the predictions.

Nathan started doing development work with Boldface when he moved to Colorado in 2013. He likes snowboarding, climbing and biking, but he loves a really great stout.

Connect with Nathan here »

Cristina Twigg “Twigg”, Senior Copywriter / Trilingual Wanderluster / Beertender Supreme

Daughter of a Brazilian Diplomat, born in DC, and having called 7 different countries home, Cristina Twigg (call her Twigg, please) is a copywriter who generates results. It was her ability to manipulate words that got her noticed during her days as a Junior Copywriter. She’s been at it ever since, articulating the needs of clients in a range of industries including new tech, health & wellness, media, pharmaceuticals, and food & beverage.

She writes effective copy for websites, new campaign launches, apps, pitch decks and more. She enjoys the challenge of building social media presences from nothing, and has written her fair share of blogs, newsletters, and highly-technical video scripts.

Twigg’s an independent worker with excellent communication skills, who’s always eager to take on a new challenge. Her powerful imagination and an ability to foster camaraderie and team love in the workplace make her a joy to work with.

To avoid being an isolated writer in the attic, Twigg keeps herself sane and social by pouring pints of Colorado’s finest beers a couple of nights a week. On other nights, she keeps herself sane by drinking some of those beers, playing countless board games, and hosting movie nights in her basement-projector room.

Read more of Twigg’s words here »

Connect with Twigg here »

Carol Banks, Senior Designer / Visual Storyteller

Carol Banks is a master at telling a brand’s story through clean, moderndesign. Her design experience spans a variety of industries – fitness, food and beverage, science, technology and nonprofit. Before returning to her home in Colorado, Carol spent 18 years in San Francisco where she honed her design skills doing everything from projects for a small studio to in-house design for Oracle. By working across sectors Carol has become an excellent listener and is able to translate her clients’ visions easily. She is constantly updating and refining her print and digital design skills in order to give her clients the custom design results they love.

See more of Carol’s work here »

Connect with Carol here »

Our Partners

We partner with established, results-oriented online strategists who enhance our efforts with their social media and SEO marketing talents. We work collaboratively, involving partners in your project from the beginning to establish clear goals and the services to support them. These partners are studios in their own right, fully staffed to meet your online marketing needs.


WideFoc.us specializes in using social media to reach decision-makers and drive measurable results, both for B2B and B2C clients. Through a combination of organic and paid strategies, we build audiences, improve reach, develop thought leadership, and increase website traffic and qualified leads. Our real-time, team-based approach leads to growth in audiences and revenue for clients nationwide.

Find out more and connect with WideFoc.us here »

InSync Media

InSync Media are our online marketing and SEO strategy partners. They excel in Search Engine Marketing (SEM), SEO strategy, SEO copywriting, keyword development and deep, customized link building that creates measurable conversions. They excel at helping businesses with local reach looking to rank at the top of search.

Find out more and connect with InSync Media here »