We are a small team of design and strategy experts including end-to-end graphic designers, web developers, writers, and marketing strategists who have been crafting clear, compelling brand stories across media since 1996.

Integrated Design

We specialize in user-centric design and brand development. Our services include:

  • Corporate ID & branded collateral
    Logos, brand standards development, business cards & stationery, sales slicks, postcards, brochures, presentations/pitch decks.
  • Print design
    Document layout, trade show exhibits & collateral, signage, advertising, CPG, vehicle wraps.
  • Website design & development
    Layout, content creation, UI/UX (including wire framing and prototyping), and development of custom, responsive, mobile-first WordPress websites and custom plugin creation
  • Digital design
    Social media graphics, eblasts, web ads, presentations, animations
  • CPG
    Packaging design and supporting collateral
  • Messaging & content creation
    Message development, strategy and implementation
  • Online Marketing, SEO, social media & lead generation
    SEO strategy, writing, keyword creation, link building and monitoring,  social media marketing, content creation, lead generation

The Clients We Work With

We work for a range of clients ranging from nuclear engineers to yoga studios, with extensive experience in food & beverage and CPG (The Hershey Company, Oskar Blues, Xing Tea), finance & investment (LAUNCH/This Week in Startups, Donnelley Financial Solutions), new tech (Motive Retail, SKULogic) and fitness & wellness (Lifetime Fitness, American Mountain Guide Association, Susan G. Komen Foundation).

We’re experienced as long-term and in-house art directors and designers for marketing and public relations agencies (The Integer Group, TEEM, Metzger Associates) as well as businesses looking for agency-level design support, but with personalized care and reasonable prices.

Primary client industries:  Beauty, Health & Wellness  |  Consumer Goods  |  Finance & Investment |  Fitness & Outdoors |  Food & Beverage, CPG  |  New Tech (SaaS, Supply Chain) |  Real Estate  |  Security & Rehabilitation

The Team

We’re a small, diverse collaboration of highly-experienced communications experts who compliment and support each other’s abilities. We’ve worked remotely as a team in the Boulder/Denver region for over a decade.

Carolyn McHale, Art Director / Brand Designer / La Jefaboldface design carolyn mchale

Carolyn is a branding expert who enjoys digging deep into what makes your business unique and working collaboratively to provide thoughtful design solutions.

Carolyn’s skills include project management, art direction, brand development, WordPress design and development, and graphic design (print, web, digital, social media, presentation, event, environmental). Her favorite projects involve a deep level of strategy supported through implementing integrated collateral design, such as:

  • Co-Creative Director/Designer and Planning Committee member of the Museum of Boulder’s Proclaiming Colorado’s Black History exhibit with design partner, Carol Banks. This exhibit opened in the Museum’s main gallery in October of 2023, and has won awards including American Association for State and Local History award and the 2024 Autry Public History Award by the Western History Association. Over the course of a year, we worked with the Museum’s Director, Education Director, and exhibit’s creator to thoroughly design this two-room exhibit’s graphic panels, artifact labels, exterior banners, web pages, supporting collateral, and the exhibit space itself, including flow and layout (placement of installations, interactive elements, AV, art, and artifacts). Our concept integrated Kente patterns, mountain motifs, and strong, key usage of silhouettes—emphasizing the very real lack of faces to accompany Black history. We made marketing recommendations including integrating social media via the hash tag #whatkindofancestorwillibe? (on a custom-painted selfie wall) and adding QR codes through the exhibit to become a member, access more information, and submit their stories about Colorado’s Black history. The Committee’s hope is to customize, then tour the exhibit statewide after the exhibit closes.
  • A multi-year effort with The Hershey Company to refine and develop their internal brand standards, simplify design processes for factory, HQ, and C-level audiences across the organization, and create branded collateral (logos, print, digital, event, environmental, animations, swag, templates). For three years, I worked closely with internal stakeholders to refine standards for Internal Brand, Facilities/Environmental, and Partnering Organization use. Building their VIS refresh, I created print/digital/environmental/event design branded collateral (logos, infographics, data visualization, PowerPoint decks, web/intranet/social media, digital screens, Teams backgrounds, Hershey HQ store swag, interior/exterior signage, event toolkits, photobooth prop design, animations, and templates). As the “keeper of the brand”, I created project logos and supporting collateral, reviewed signage and U.S./international office/factory brand designs for VIS compliance. For several months upon the absence of their Manager of Visual Communications, and while going through cancer treatment, I solely managed and implemented all internal design and onboarded a Junior Graphic Designer
  • As Art Director & Designer, Proposal Development for a confidential client, we worked as part of the Proposal Development team for a large, national security company for 10+ years on five of their major responses, including winning their largest contract twice. We attend director-level strategy sessions with program directors and SMEs, then identify needed assets and gather data from these meetings. We work closely with the Proposal Director and Director of Marketing to create clear, compelling visual messaging (brand, print, presentation, and collateral design–logos, icon sets, infographics/data visualization, and PowerPoint decks) and supporting needs (naming sessions, photo shoots, Teams backgrounds, working with presenters on lighting, wardrobe, and presentation timing).
  • Other design achievements include website designs for Oskar Blues Brewery and Xing Tea, winning the vote in NBC’s contest to design U.S. gold-medalist skier Lindsey Vonn’s helmet, and designing a website for country music artist Vince Gill’s High Lonesome Sound album.

Her volunteer design work has included the HERA Foundation, which holds climbing fundraising events to fight ovarian cancer, and Girls Education International, who send girls to school in Pakistan and Liberia.

Carolyn has shaken Jimmy Carter’s hand, climbed a volcano in Mexico and rocks in Majorca, encountered a grizzly bear while backpacking, and owned the coolest cat ever, Björn (Swedish for “bear”). She speaks bad French (and worse Spanish), but makes a mean bowl of chili.

Connect with Carolyn here »

Nathan Johnson, Senior Web Developer / Programmer / Data Nerd

With a background in mathematical meteorology, Nathan has been working with large data sets and statistics since graduate school. His programming background started when he was 10 with BASIC, and progressed to C, C++, C#, javascript, and PHP. He’s fluent with HTML and CSS. As a hobby, he wrote a WordPress plugin that tracks snowfall predictions in Colorado from 5 different forecasters; it also does some statistics on the data to verify and validate the predictions.

Nathan started doing development work with Boldface when he moved to Colorado in 2013. He likes playing chess, reading, running, snowboarding, climbing, and biking, but he loves enjoying a really great stout.

Connect with Nathan here »

Carol Banks, Senior Designer / Visual Storyteller / Dog Mama

Carol Banks is a master at telling a brand’s story through clean, modern design. Her design experience spans a variety of industries – fitness, food and beverage, science, technology, and nonprofit. Before returning to her home in Colorado, Carol spent 18 years in San Francisco, where she honed her design skills doing everything from projects for a small studio to in-house design for Oracle. By working across sectors, Carol has become an excellent listener and is able to translate her clients’ visions easily. She is constantly updating and refining her print and digital design skills. In her spare time Carol performs feats of strength at track and field events, and is a proud dog mom.

See more of Carol’s work here »

Connect with Carol here »

Cristina Twigg “Twigg”, Senior Copywriter / Trilingual Wanderluster / Beertender Supreme

Daughter of a Brazilian Diplomat, born in DC, and having called 7 different countries home, Cristina Twigg (call her Twigg, please) is a copywriter who generates results. It was her ability to manipulate words that got her noticed during her days as a Junior Copywriter. She’s been at it ever since, articulating the needs of clients in a range of industries including new tech, health & wellness, media, pharmaceuticals, and food & beverage.

She writes effective copy for websites, new campaign launches, apps, pitch decks and more. She enjoys the challenge of building social media presences from nothing, and has written her fair share of blogs, newsletters, and highly-technical video scripts.

Twigg’s an independent worker with excellent communication skills, who’s always eager to take on a new challenge. Her powerful imagination and an ability to foster camaraderie and team love in the workplace make her a joy to work with.

To avoid being an isolated writer in the attic, Twigg keeps herself sane and social by pouring pints of Colorado’s finest beers a couple of nights a week. On other nights, she keeps herself sane by drinking some of those beers, playing countless board games, and hosting movie nights in her basement-projector room.

Read more of Twigg’s words here »

Connect with Twigg here »

Our Partners

For over a decade we’ve partnered with established, results-oriented online strategists who enhance our efforts with their social media and SEO marketing skills. Our partners are involved in your project from the beginning to establish clear goals and the means to achieve them. These partners are studios in their own right, fully staffed to meet your online marketing needs.

Suzi Bahnsen

Suzi is Founder of Apple & Arrow Sales, a sales and marketing training business for female entrepreneurs and author of Facing Your Fear of Sales: The Woman’s Guide to Selling Six Figures. We’ve been working with Suzi for over 15 years on projects ranging from building out the brand and collateral for Zoola Rewards cash-back program to building out the online presence for LifeTime Fitness’ event series.

Suzi mentors local tech incubators and other businesses through Boulder’s Small Business Development Center. She owned a marketing and design agency for 8 years in Boulder, as well as a consulting agency for 2 years, where she worked as a fractional CMO, creating systems and brand strategies that helped businesses to scale and increase profitability. She has also held several leadership positions as a Chief Marketing Officer, Director, and Strategist, as well as an award-winning sales professional. Over the last 20 years, her experiences have provided her with a unique perspective on sales and marketing today. Her passion is creating strategies and action plans for small business owners based on confidence, alignment and manageable steps to help her clients reach their targeted goals before burnout. Her approach is to always stay current and relevant and to share her knowledge to support businesses that need a boost with marketing and sales success..

Find out more and connect with Suzi here »

WideFoc.us

WideFoc.us specializes in using social media to reach decision-makers and drive measurable results, both for B2B and B2C clients. Through a combination of organic and paid strategies, we build audiences, improve reach, develop thought leadership, and increase website traffic and qualified leads. Our real-time, team-based approach leads to growth in audiences and revenue for clients nationwide.

Find out more and connect with WideFoc.us here »

InSync Media

InSync Media are our online marketing and SEO strategy partners. They excel in Search Engine Marketing (SEM), SEO strategy, SEO copywriting, keyword development and deep, customized link building that creates measurable conversions. They excel at helping businesses with local reach looking to rank at the top of search.

Find out more and connect with InSync Media here »