This enterprise eCommerce client came to us for all their digital marketing needs. We created an all-inclusive digital marketing plan that leverages all the possibilities of Web 2.0, including:

• a socially-optimized “Web 2.0″ website, complete with sharing widgets, a full-function content management system, a high-powered blog, online eNewsletter registration, and an online store;
• a complete social media marketing program, including Facebook, Twitter, Yelp, Reddit, LinkedIn, and FriendFeed; and
• traditional digital marketing strategy, including high-level search engine optimization, pay-per-click, and email marketing.

For this project, we partnered with Metzger Associates, our PR partner, to continually create exceedingly rich, high-value content for the website and all our social media outlets.

As a result of all our digital marketing efforts, not only is this client generating significantly more traffic and higher conversions (paying customers) on their website, they are building their own authority online, becoming an opinion leader in their space, and fostering community around their product.