portfolio index page

Logos–Sports and Fitness

Metamorphous
The logo was for a massage therapist and personal trainer who wanted to convey the concept of massage without appearing feminine, as the business was owned by a man. The client wanted to convey relaxation, whimsy, and strength. It was important that this logo show the range of Metamorphous' services and not be limited to just massage therapy. A logo was developed that incorporated a joyful figure and one of the props used in Metamorphous' therapy-a red exercise ball.

 

 

Positive Yoga
When we were asked to create a logo for a nonprofit event that raises money for research and treatment of breast cancer, well, we couldn't say no! The female figure in a difficult backbend has a nice softness and strength that represented the event's intentions.

 

Sheclimbs
This non-profit organization of women rock climbers desired a female climber presented in a strong, graceful manner. The concepts of femininity and reaching new heights are displayed through the image itself and its undulating curved lines.

 

SportRock
The largest climbing gyms in the Washington, D.C. area wanted a logo that indicated climbing without showing a climber. The image of a quickdraw, an integral piece of climbing equipment, was chosen as it represents both indoor and outdoor climbing.

 

Boldface Design Group, Inc. · Boulder, CO · Washington, DC
phone: 303-506-6650 · 303-716-0076
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