This enterprise eCommerce client came to us for all their digital marketing needs. We created an all-inclusive digital marketing plan that leverages all the possibilities of Web 2.0, including:

• a socially-optimized “Web 2.0″ website, complete with sharing widgets, a full-function content management system, a high-powered blog, online eNewsletter registration, and an online store;
• a complete social media marketing program, including Facebook, Twitter, Yelp, Reddit, LinkedIn, and FriendFeed; and
• traditional digital marketing strategy, including high-level search engine optimization, pay-per-click, and email marketing.

For this project, we partnered with Metzger Associates, our PR partner, to continually create exceedingly rich, high-value content for the website and all our social media outlets.

As a result of all our digital marketing efforts, not only is this client generating significantly more traffic and higher conversions (paying customers) on their website, they are building their own authority online, becoming an opinion leader in their space, and fostering community around their product.

The FIMAC Mountain is a family of financial analytics software based in Colorado. Who says finance has to be boring? We went with a classic Colorado landscape incorporated into a crest format.

We worked through Metzger Associates, our PR partner, to create this identity.

For this community website, we built a complete content-management Wordpress-based website. For the client, this means that they get a full content management system (CMS), capable of allowing anyone in their organization (with the technical sophistication required to use Microsoft Word, for example) to post new events to the calendar on their homepage, create new pages, rearrange pages, change text on the site, make changes to their copy, post a new video to their video page, or do a host of other website administrative tasks.

On the user side, visitors to the website are treated to a user experience that allows them to make donations, sign up to be a part of the cause, share website content easily across their social networks, sign up to get cause-related news by email, and learn about the cause by browsing the site’s great information pages.

We designed this website from the ground up, for Metzger Associates, our PR partner.

Blosm needed a big image to show off their little cans of whipped cream. For the logo, we naturally started with a flower and added a bumble bee for whimsy. This triptych of oversized banners plays across the panels, with the bumble bee flying off the yellow panel, just for fun.

We were contracted to do this project by OX&CO, one of our marketing partners.

Carolyn McHale (Creative Director and Owner) was selected as 1 of 3 finalists (from nearly 500 submissions) for the “Design Lindsey’s Helmet” Contest.

Lindsey’s final selection of a helmet design surprised many, however, as Carolyn’s design was a landslide winner in the online voting, garnering 62% of the vote, against 12% for the winning design. The online vote did not determine the final winner, which was picked by Lindsey herself.

“While I was disappointed that Lindsey didn’t choose my design for the Olympics, it was an honor to receive such an overwhelming vote from her fans. To Lindsey, thanks for selecting me for the finals, and good luck in Vancouver! To everyone who supported me, THANK YOU! You really made this awesome,” says Carolyn.

On January 26, KUSA 9 News Denver aired a special segment about Carolyn and her design.

View the Voting and Carolyn’s Design

Read coverage:
Article: “Vonn Reduces Helmet Design Choices to Three” – New York Times
Article: “Ski racer Lindsey Vonn could don Boulder woman’s helmet design” – Boulder Daily Camera

Home decor boutique ébella wanted a print catalog to showcase their handmade rugs, pillows and accessories. This cover design incorporates one of their product photos with warm, organic textures.

In designing the look of this website, we wanted to convey the dark beauty of its subject matter. Simultaneously, we created a community for its target audience, in which members could interact with one another and with the website owner, sharing their stories and experiences.

We designed this website from the ground up, for Metzger Associates, our PR partner.

Custom home-builders based out of Boulder. They wanted an illustrative feel to a modern home, reflecting their client base.

For this client (a NY DJ), we moved our original web design to the WordPress platform. The owner loved her original design, but wanted to have the ability make her own changes to the content while keeping her site fresh and relevant through Web 2.0 sharing. For this, we included a sidebar widget, which shows visitors what she’s listening to.

These green home-builders and renovators based in environmentally-conscious Boulder County needed a logo that was easily recognizable as eco-sensitive. We incorporated the simple shapes of a leaf and a house for an immediate and iconic feel.